Digital Tourism: Location based mobile game for area attractions
The folks at Visit Myrtle Beach have partnered with SCVNGR to create "treks" that encourage people to check in at various locations and perform certain activities to earn points.
SCVNGR is a free application for iPhone and Android that uses the GPS in the smart phone to verify a user's location in the real world. Starting off there are treks set up for the Myrtle Beach Boardwalk, Broadway at the Beach, and Brookgreen Gardens.
“The Myrtle Beach Area CVB built challenges that are super social and interactive so people will be able to experience area attractions in a new way,” said Seth Priebatsch, Chief Ninja of SCVNGR. “We know visitors to Myrtle Beach love to have a good time, and that’s exactly what SCVNGR is all about.”
The challenges are quick and easy tasks like "snap a picture" or "say something" and players can unlock rewards as they complete them. Players who complete all the challenges in a trek will be entered to win Myrtle Beach swag.
“SCVNGR is an emerging medium for destination marketing organizations that can enhance a visitor’s experience,” said Scott Schult, executive vice president of marketing for the Myrtle Beach Area Chamber/CVB. “This initiative fits in our overall marketing plan – to invest in social and digital media – and matches the way travelers are hoping to experience a destination in today’s digital age.”
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