TheDigitel was created a complete rethink of the way that communities engage in discussion and reading, and we're also rethinking the concept of advertising.
Advertising in the contemporary web space has become about volume broadcasting messages to consumers, and we think this works well for some businesses. However we also think there is a second side to advertising that connects more deeply with the tradition of local media, local readers, and local businesses.
This more traditional model was about connecting locals with new businesses or deals that they might not have otherwise heard about, and it was about supporting the local media outlet.
We think this more traditional model holds much promise for all parties involved, especially in the age of e-mail blasts and Facebook pages where businesses need a way to make that important first introduction.
We're still piloting this project, but if you're interested, please get in touch at firstname.lastname@example.org with subject line "TheDigitel Spotlight".